MARCH 2011

StandWithUs Announces
“Big” (Buy Israeli Goods) Day

StandWithUs is urging schools, campuses, synagogues, community organizations, and individuals to celebrate Israel by designating March 30 as the day to buy up Israeli goods at local stores.

The date was chosen because the anti-Israel boycott campaign has planned a global boycott of Israeli products for the same day (March 30). Protestors will stand outside stores, asking shoppers not to buy Israeli products.

“We need to show the boycotters that their efforts are doomed. Let the boycotters know that when they call for boycotts of even one or two stores or products, they will face a much larger movement to buy Israeli goods,” said StandWithUs co-founder and CEO Roz Rothstein. “We are telling people to go to their local stores, request the exact Israeli products being targeted, and buy them out. Let store managers know they should keep Israeli products well stocked on the shelves.”

StandWithUs, in partnership with the American-Israel Chamber of Commerce, successfully countered a similar boycott day on November 30, 2010. They mobilized Israel supporters in every store that the boycotters had targeted worldwide. Shoppers bypassed the protesters and bought out entire Israeli product lines. Delighted store owners said it was their best shopping day and promised to keep their shelves stocked with the targeted products.

March 30 is an opportune day for Israeli products because the Jewish holiday of Passover is in April this year. Shoppers can choose presents from the wonderful array of Israeli-made items, from fine Israeli wines to the high-quality Ahava beauty products, Israeli-made jewelry, shoes, clothes, and food, including Sabra or Tribe hummus and Osem cookies.
“We must defeat the boycotters who advocate destructive, instead of constructive, measures, who undermine hopes for peaceful coexistence, and whose only goal is to cripple and damage Israel,” Rothstein emphasized. “We can only do this by joining together to be part of BIG.”

Visit www.BuyIsraelGoods.org-The Web site includes a store locator so people can find stores in their area that carry Israeli products. The BIG campaign is a partnership between StandWithUs and the American-Israel Chamber of Commerce.

StandWithUs is encouraging Israel’s supporters to take videos and photos of themselves purchasing the products and submit them to big@standwithus.com.

© Shoreline Publishing 2011
629 Fifth Avenue, Suite 213, Pelham, NY 10803
Phone: 914-738-7869 Fax 914-738-7876
http://www.shorelinepub.com
prod@shorelinepub.com